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The shampoo industry needs to be upgraded with
Brief
Teamwork
Tools
Early 2019
Timeline
Lead & research
Role
environmental friendly thinking. We take a deep
research into the industry to find out the possibility
for shampoo that can be green and close to zero
waste at the same time.
Research
Branding
Brainstorm
Photoshop
Research
their bottle
do not recycle
3 out 5 people
field each year
fill 1,164 football
Shampoo bottle
in landfill
bottle end
552 millions
water bottle
aware recycle
Most people
the future trend
based material is
Recyclable Plant-
reaches 38%
recycle rate
plastic bottle
on shampoo
spend a lot
73% people
shampoo
care about
87% people
shampoo
recycle their
16% people
to half year
last quarter
94% shampoo
Most people start to aware shampoo
recycle, but the industry did not lead
customer to recycle shampoo bottle
Current Industry
Stakeholder
For current industry
For our shampoo
Benchmark
Design Opportunity
Current Scenario
How to design our shampoo
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